Thursday, October 22, 2009

Using Bulk Email Software

How often do you have to send bulk emails? I know this was always a task that I did not look forward do. There are times that the copying and pasting and resending can make for a messy looking product. Also it seems that no matter how many times lists are done someone always gets missed. Or if I was relying on key people to forward emails to others, it did not always get done in a timely manner. But now I have found something that makes this an easy and accurate process. This task is much less tedious and time consuming with bulk email software. I am sure that you will discover this also. No matter what you find that you need to email to a large number of people bulk email software will allow you to do it with ease. There are several varieties to choose from and many offer free trials of the product.

I use the bulk email software to send a newsletter to members of an organization that I belong to. This was a task that used to switch from member to member to complete, but now I volunteer to do it each month. The other members think this is great and I find that it is simple. There are many built in help features to aid me if I am having an issue. By volunteering to use the bulk email software, I get out of having to bring bars to functions as often!

The bulk email software also works well for mass marketing campaigns. Bulk email soft ware is available in HTML and text. It is an easy direct marketing solution for opt-in campaigns. There are list managers, finders and extractors. The bulk email software is a fast efficient way of sending what ever your business or personal needs are. This is a great solution for non profit associations. If your company has weekly specials that you need to get out to affiliating companies it can be done with ease in a matter of minutes. You can also send out support tips to branch offices. With the bulk email software you can send your message or report to each individual of your company instead of asking each branch manager to forward the information. This allows you to keep that feeling of personal contact with each of your associates, no matter how large or small your organization. You also do not have to be concerned whether or not the information is getting forwarded to where you want it to go because you are using direct mailing. You do not have to worry about spamming when you use the products.

With the free trials that are available you can do a mailing without making an investment, but when you find how much easier bulk mailings are with bulk email software I am sure that you will be making a purchase. It is very easy to use and each offers some type of tutorials or wizards to help you through the process. There are also more advanced design options available with the bulk email software, so no matter the level of your mailing needs you will find the software to meet your needs.

Tuesday, October 13, 2009

Email Courses and Autoresponders

Offering free things to your website visitors is one marketing method that often results in a lot of sales. Free courses that are delivered via email are very popular, and people sign up for such courses on a regular basis to learn more about a topic of interest to them. These courses are best maintained and delivered with the use of autoresponders.

An autoresponder can be set up to send out a series of lessons for an email course. The lessons can be set for distribution at specific intervals. You determine how often the lessons for the course are sent to the people who have signed up for it. Email courses are very different from traditional courses, web based courses, or any other type of course.

There is no student and instructor interaction. The instructor writes the information out, puts each lesson in an autoresponder series, sets the timing for the lessons, and the rest is automated. You can opt to have lessons delivered daily, every other day, every three days, or any other time frame that you think works best for your email students.

Email courses are commonly used to sell products and services. For instance, if you sell widgets, you might develop a course that teaches people how to use widgets or how to care for their widget. Experts agree that an email course can be written for almost any product that you can imagine – if you put enough thought into it.

Start by determining what your course will be about, and how long it should be. If the course should be delivered every other day for two weeks, you know that you would need seven lessons. Write the lessons, and load them in the autoresponder. Set the interval for each lesson, which in this case would be 1, 3, 5, 7, 9, 11, and 13.

This means that the first lesson would be delivered one day after the person has requested the course, and the second lesson would be delivered three days after the person has requested the course, and so on. The interval for each lesson is set for the number of days after the person has signed up Make sure that everything is spelled right, and that your sentences are grammatically correct. You want the lessons to look and sound as professional as possible.

Next, simply advertise the email address that will activate the autoresponder. Make sure that you run a test first, sending each lesson to yourself. This will allow you to see what your email students will see when they sign up!